When I tell people I am an Impact Consultant I am usually met with a question mark painted across their faces.
Impact measurement is about understanding the difference you make. You can apply this personally, professionally, organisationally. You can apply it to charitable aims and objectives and to big budget marketing campaigns, or the introduction of a national policy.
You have to be clear about what you want to achieve, or what you think you are achieving, and often this is the first step in the process. The next step is to look at how you know you are successful.
Impact consultancy can help you show your funders, or your stakeholders the measures of your success. It can also throw up some uncomfortable truths about where your barriers are and where your work needs development.
The strategy development that follows ensures that you are making the difference you say you are making or that you want to be making.